AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Self-therapy and Journaling Apps on Android in the US
Discover the latest trends in self-therapy and journaling apps for Android in the US during Q1 2021, with a focus on downloads and active users as reported by Sensor Tower.
In the first quarter of 2021, self-therapy and journaling applications have shown varying degrees of engagement on Android platforms in the United States. Sensor Tower provides detailed insights into the performance of these applications, and the following overview highlights the key trends for the top five apps in this category.
Fabulous Daily Routine Planner experienced a consistent increase in revenue, peaking at around $74K in the first week of February before seeing a gradual decline to approximately $51K by the end of March. Downloads reached a high of approximately 29K in the first week of January, followed by a downtrend to around 22K by the end of March. Weekly active users showed an uptick from approximately 93K at the end of December to around 121K in the third week of January, then fluctuated and slightly decreased to about 121K by the end of March.
Lasting: Marriage Counseling reported a steady revenue growth through the quarter, with an increase from nearly $7.5K to over $13K by mid-March, before dipping to around $9.4K in the final week. The app's downloads saw a peak of 15K in the second week of February, then experienced a downward trend to approximately 6.4K by the end of March. Active users reached their highest at around 19.5K in the second week of February, declining to about 12.6K by the end of March.
Mindvalley: Self-Improvement showed a modest revenue growth from around $4.7K to $8.3K in early March, followed by a decrease to about $6.4K. Downloads for the app were not recorded until the first week of February, peaking at 837 in mid-February, then dropping to 476 by the end of March. Active users increased from 718 to a peak of 1.3K in early March, with a slight decrease to 1.2K by the end of the quarter.
Daylio Journal - Mood Tracker saw a varied revenue trend, with a peak of $7K in the second week of January, followed by fluctuations and ending at around $3.9K. Downloads showed a slight decrease from 3.8K at the end of December to around 2.5K by the end of March. The app's weekly active users remained fairly stable, with a slight increase from around 201K to 216K over the quarter.
Wysa: Anxiety, therapy chatbot had a revenue increase from nearly $2.9K to over $5K in the second week of March, then slightly declined to approximately $3.2K by the end of March. Downloads remained consistent with a peak of 3.9K in the last week of January and a slight dip to 2.4K by the end of March. Active users peaked at around 14.8K in the second week of January and experienced a gradual decline to about 10.2K by the end of the quarter.
For more detailed insights into the performance of these and other applications, Sensor Tower's comprehensive analytics platform offers a deeper dive into the data.